The International Workshop on Software-intensive Business 2020 (IWSiB2020) bridges the gap between software engineering and software business research. The one-day workshop is hosted by XP 2020 and it will be organized as a full-online workshop.

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Keynote presentations for the workshop will be given by Professor Michael A. Cusumano, the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology’s Sloan School of Management and Dr. Christop Bussler, Solutions Architect at Google, Inc.

Professor Cusumano’s keynote presentation

Quantum Computing as the Next Software Applications Platform

Nobel Laureate Richard Feynman challenged the computing community to build a quantum computer almost 30 years ago. Now seems like a good time to review the business of quantum computing. How do quantum computers work? How to build quantum computers? What are the technical hurdles? What applications should quantum computers excel at? And who are leading the race of quantum computing? Considering the similarities of quantum computing development to the early years of conventional computing, this keynote provides answers to these intriguing questions, envisions quantum computing as the next software applications platform, and reveals the implications to Software Engineering research and practice.

Dr. Bussler’s keynote presentation

Advances in Public Cloud Technology as Foundation for Global Software-Intensive Businesses

Software-intensive businesses depend on software to implement their business model and business processes. Software can be deployed into public clouds on classic computing and storage infrastructure similar to that of private data centers. However, current technology advances in public clouds fundamentally change the abstractions of compute, storage and services like Machine Learning. The new computing abstractions change in significant ways the foundation of software architecture and the software development process. This presentation discusses and highlights the cloud technology advances of Google Cloud and how global software-intensive businesses confronted with an ever increasing competition can significantly benefit from the new abstractions.


The workshop will be held on Monday 8th of June, 2020. Please see webpages of XP 2020 for further information.

15:0015:15XP 2020 opening
15:2015:30Welcome and workshop introductionWorkshop chairs
Quantum Computing as the Next Software Applications Platform
Professor Michael A. Cusumano
16:0016:20Product Roadmap Alignment – Achieving the Vision Together: A Grey Literature ReviewStefan Trieflinger, Jürgen Münch, Emre Bogazköy, Patrick Eißler, Jan Schneider and Bastian Roling
16:2016:30Towards specific software engineering practices for early-stage startupsJorge Melegati, Rafael Chanin, Afonso Sales and Rafael Prikladnicki
Advances in Public Cloud Technology as Foundation for Global Software-Intensive Businesses
Dr. Christoph Bussler
17:1517:35ICO Crowdfunding TypesGabriella Laatikainen, Alexander Semenov, Yixin Zhang and Pekka Abrahamsson
17:3517:55An Approach for Software-Intensive Business Innovation Based on Experimentation in Non-Software-Intensive CompaniesKelson Silva, Eduardo Guerra and Jorge Melegati
17:5518:15Success Factors for a Launch of an Algorithmic Consulting PlatformAndreas Kaselow, Dimitri Petrik and Sven Feja
18:3019:30What key aspects do ICOs reveal about their businesses?Gabriella Laatikainen, Alexander Semenov, Yixin Zhang and Pekka Abrahamsson
18:5019:10API Utilization and Monetization in Finnish IndustriesSaeid Heshmatisafa and Marko Seppänen
19:1019:30Closing session

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Call for papers

Call for Papers

June 8th 2020
in Copenhagen, Denmark

Software producing organizations face the challenges of changing demands, rapidly evolving technology, and a dynamic ecosystem in which their products and services need to operate. The International Workshop on Software-intensive Business: Unleashing the business potential of Software (IWSiB) brings together communities working on software-intensive business research and bridges the gap between software engineering and business research. The workshop supports the development of a research agenda for the emerging area of software-intensive business, maps challenges and best practices in the industry, and proposes new avenues for business-oriented software engineering research and practice.


There are two paper categories: i) 7-page full papers; and ii) 4 page short position papers and industrial experience reports. We encourage submissions of contributions describing different stages of research, from position papers to full research reports. We welcome both research and industry papers.

IWSiB seeks submissions describing novel research, experience reports, as well as emerging ideas. We are interested in studies describing original and unpublished results in the field of software-intensive business. The focus of the workshop is on new promising ideas and therefore work-in-progress reports are welcome to ignite discussion in the workshop.

Topics of interest include, but are not limited, to the following
aspects of software-intensive business:

  • Business-oriented software development practices
  • Business practices in software development
  • Software product management
  • Business aspects of continuous, agile and lean development
  • Software engineering economics
  • Value-based software engineering
  • Interweaving product and business development
  • Software ecosystem and platform architectures, evolution and lifecycle
  • Ecosystem and platform orchestration and governance
  • API economy solutions and challenges
  • Software development practices in software startups
  • Business models of software startups
  • Organizational practices in software businesses
  • Observations of software industry and its trends
  • Impact of new technological and business model trends on software-intensive businesses
  • Industrial experience reports on challenges and best practices
    that connect software engineering and business


We encourage submissions of contributions describing different stages of research, from position papers to full research reports. We welcome both research and industry papers.

There are two paper categories:

  • Full research workshop papers (maximum 7 pages); and
  • Short research workshop position papers or industrial experience reports (4 pages)

Both types of papers will be published in the post-conference proceedings, which will be archived by Springer (open access). All submissions must conform to the LNBIP formatting; please, see Springer’s instructions for authors. Papers must be submitted electronically via EasyChair.

Submit your paper in Please, remember to select ”XP2020 Research WS – The 3rd International Workshop on Software-intensive Business” as the track for yous paper.

Papers will be evaluated based on their originality, relevance to the workshop, and potential for discussion. Three members from the international program committee will review each submission.



SubmissionMarch 17th, 2020 (AoE)
May 1st, 2020 (AoE)
NotificationApril 17th, 2020
June 3rd, 2020
WorkshopJune 8th, 2020
Camera-readyJuly 7th, 2020

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Program Committee

  • Ville Alkkiomäki, F-Secure Corporation
  • Stefan Biffl, Vienna University of Technology
  • Jan Bosch, Chalmers University of Technology
  • Sjaak Brinkkemper, Utrecht University
  • Christoph Bussler, Google
  • Christoph Elsner, Siemens AG
  • Robert Heinrich, Karlsruher Institute of Technology
  • Georg Herzwurm, University of Stuttgart
  • Helena Holmström Olsson, University of Malmo
  • Slinger Jansen, Utrecht University
  • Hans-Bernd Kittlaus, InnoTivum Consulting
  • Andrey Maglyas, Maglyas Consulting
  • Juergen Muench, Reutlingen University
  • Alexander Mädche, Karlsruhe Institute of Technology
  • Anh Nguyen Duc, University College of Southeast Norway
  • Alexander Nolte, University of Tartu
  • Rafael Prikladnicki, PUCRS
  • Jurka Rahikkala, Vaadin Ltd
  • Bala Ramesh, Georgia State University
  • Guenther Ruhe, University of Calgary
  • Pasi Tyrväinen, University of Jyväskylä
  • Karl Werder, University of Cologne
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The XP 2020 conference will be organized in the IT University of Copenhagen (ITU), which is Denmark’s leading university focusing on IT research and education.

ITU is located in the center of Copenhagen, the capital of Denmark, and with a short reach to the Copenhagen International Airport (10 min by car, 25 min by public transportation).

The photographs used in this page are courtesy of the respective photographers and Copenhagen Media Center.